MKT-110 - Principles of Marketing

Lecture: 3

Credit: 3

This introductory class uses the managerial approach to study a market-directed system of marketing. The emphasis is on market strategy planning from the viewpoint of the marketing manager. The "4 Ps"-product, place, price and promotion-provide the structure underlying the organization of this course.

MKT-121 - Digital Marketing

Lecture: 2

Lab: 2

Credit: 3

A complete overview of how to promote a business online, this course covers the basics of traditional marketing before going on to explore how these core concepts can be specifically applied to digital media. Students will learn the role that websites, social media, search engine placement, email and mobile marketing play in their overall marketing strategy and how best to take advantage of each.

MKT-140 - Principles of Selling

Lecture: 3

Credit: 3

Fundamental terminology, principles and techniques of direct and indirect selling as well as promotional methods. Emphasis on human behavior and the motivation, rewards, duties and qualifications of a person in sales. This course is designed for an individual preparing for initial or improved employment.

MKT-150 - Principles of Advertising

Lecture: 3

Credit: 3

A detailed look into the study and practice of advertising with special emphasis placed on allowing students to plan and think more strategically, evaluate alternative courses of action, develop more creative solutions to problems, analyze why people behave the way they do, express themselves and their ideas and persuade others to their point of view by using advertising terms, concepts and procedures. Prerequisite: MKT-110 or MKT-121.

MKT-160 - Principles of Retailing

Lecture: 3

Credit: 3

Retailing organization, buying, selling, promotion, inventory control, pricing and location and layout.