The Entrepreneurship Pathway of the Business Administration AAS includes courses that will expose students to the foundations of entrepreneurship. Entrepreneurship is the engine that drives the US economy, and every business was started by an entrepreneur. Whether your goal is to start a restaurant, accounting firm, or the next big on line social media blockbuster, this program is for you. Learn what it takes to be an entrepreneur, how to finance your start­up, develop your business plan, and increase your chances for success.

Summary Sheet

The summary sheet provides a program overview and other information.

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Curriculum Sequence

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	Course Title	Credit
BUS-141	Small Business Start-up	3
MKT-110	Principles of Marketing	3
BUS-150	E-Commerce	3
SMM-108	Social Media Engagement	3
	TOTAL CREDITS	12

BUS-141 - Small Business Start-up

Lecture: 3

Credit: 3

This course focuses on information, examples, forms and activities needed for a business startup and for development of a successful business operation. Topics include market research and assessment, naming a business, finding a location, determining asset needs and forecasting sales, identifying job tasks and determining human resource needs and writing a business plan. Prerequisite: BUS-135.

MKT-110 - Principles of Marketing

Lecture: 3

Credit: 3

This introductory class uses the managerial approach to study a market-directed system of marketing. The emphasis is on market strategy planning from the viewpoint of the marketing manager. The "4 Ps"-product, place, price and promotion-provide the structure underlying the organization of this course.

BUS-150 - E-Commerce

Lecture: 3

Credit: 3

This course will introduce the student to the basic elements of electronic commerce as a market where commercial activities are conducted. It will focus on business concepts and how to apply technology in order to be successful. Topics include market trends, globalizing a company, vendor solutions, storefronts, advertising, resource requirements and operational issues of launching a commercial presence in today’s global electronic marketplace.

SMM-108 - Social Media Engagement

Lecture: 2

Lab: 2

Credit: 3

This course explores the history of social networks and introduces students to social media for organizations. It provides students opportunities to implement the use of social media tools as part of a marketing strategy and work with social media analytic tools.

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