Business Admin: Entrepreneurship Pathway - Selling Strategies Certificate
Entrepreneurship - Selling Strategies Certificate
West Burlington Campus, and select courses available at the Keokuk Campus
Business Administration: Entrepreneurship Pathway - Management and Leadership Development
Certificate
Business Administration: Entrepreneurship Pathway - Selling Strategies Certificate
Business Administration: Entrepreneurship Pathway - Small Business Startup Certificate
Business Administration: Entrepreneurship Pathway - AAS
The Entrepreneurship Pathway of the Business Administration AAS includes courses that will expose students to the foundations of entrepreneurship. Entrepreneurship is the engine that drives the US economy, and every business was started by an entrepreneur. Whether your goal is to start a restaurant, accounting firm, or the next big on line social media blockbuster, this program is for you. Learn what it takes to be an entrepreneur, how to finance your startup, develop your business plan and increase your chances for success.
*Certificates can be earned one time.
Summary Sheet
The summary sheet provides a program overview and other information.
Curriculum Sequence
| Course Title | Credit | |
|---|---|---|
| SMM-108 | Social Media Engagement | 3 |
| MKT-110 | Principles of Marketing | 3 |
| MKT-140 | Principles of Selling | 3 |
| BUS-180 | Business Ethics | 3 |
| TOTAL CREDITS | 12 |
SMM-108 - Social Media Engagement
|
Lecture: 2 |
Lab: 2 |
Credit: 3 |
This course explores the history of social networks and introduces students to social media for organizations. It provides students opportunities to implement the use of social media tools as part of a marketing strategy and work with social media analytic tools.
MKT-110 - Principles of Marketing
|
Lecture: 3 |
Credit: 3 |
This introductory class uses the managerial approach to study a market-directed system of marketing. The emphasis is on market strategy planning from the viewpoint of the marketing manager. The "4 Ps"-product, place, price and promotion-provide the structure underlying the organization of this course.
MKT-140 - Principles of Selling
|
Lecture: 3 |
Credit: 3 |
Fundamental terminology, principles and techniques of direct and indirect selling as well as promotional methods. Emphasis on human behavior and the motivation, rewards, duties and qualifications of a person in sales. This course is designed for an individual preparing for initial or improved employment.
BUS-180 - Business Ethics
|
Lecture: 3 |
Credit: 3 |
This course introduces philosophical ethical theory and its application to business decisions. It considers theories of economic justice, social responsibility of corporations, regulation, conflict of interest and obligations, ethics of advertising, product quality and safety, environmental responsibility, hiring practices and rights of employers and employees.