Business Administration: Entrepreneurship Pathway - Selling Strategies Certificate

West Burlington campus (Keokuk campus offers select courses)

Curriculum Sequence

Spring Semester I Course Title Credit
BUS-180 Business Ethics 3
Semester Total: 3
Fall Semester II Course Title Credit
BUS-138 Small Business Marketing 3
MKT-140 Principles of Selling 3
SMM-108 Social Media Engagement 3
Semester Total: 9

BUS-180 - Business Ethics

Lecture: 3

Credit: 3

This course introduces philosophical ethical theory and its application to business decisions. It considers theories of economic justice, social responsibility of corporations, regulation, conflict of interest and obligations, ethics of advertising, product quality and safety, environmental responsibility, hiring practices and rights of employers and employees.

BUS-138 - Small Business Marketing

Lecture: 3

Credit: 3

Discussions and focus are on marketing applications. Students will participate in workshops and strategies sessions on entrepreneurial topics related to market research, product development, pricing, distribution, promotion, marketing campaigns and budgets.

MKT-140 - Principles of Selling

Lecture: 3

Credit: 3

Fundamental terminology, principles and techniques of direct and indirect selling as well as promotional methods. Emphasis on human behavior and the motivation, rewards, duties and qualifications of a person in sales. This course is designed for an individual preparing for initial or improved employment.

SMM-108 - Social Media Engagement

Lecture: 2

Lab: 2

Credit: 3

This course explores the history of social networks and introduces students to social media for organizations. It provides students opportunities to implement the use of social media tools as part of a marketing strategy and work with social media analytic tools.

Kevin Rosenberg - Professor, (319) 208-5000 ext. 5199

BBA, University of Iowa
MA, University of Iowa

Dr. Ashlee Spannagel - Dean of Career and Technical Education & Workforce Development, (319) 208-5000 ext. 5380

BS,Southern Illinois University
MS, Southern Illinois University Carbondale
EdD, Capella University

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