Business Administration: Entrepreneurship Pathway - Selling Strategies Certificate
West Burlington campus (Keokuk campus offers select courses)
Business Administration Entrepreneurship Pathway - Selling Strategies Certificate
The Entrepreneurship Pathway of the Business Administration AAS includes courses that will expose students to the foundations of entrepreneurship. Entrepreneurship is the engine that drives the US economy, and every business was started by an entrepreneur. Whether your goal is to start a restaurant, accounting firm, or the next big on line social media blockbuster, this program is for you. Learn what it takes to be an entrepreneur, how to finance your startĀup, develop your business plan and increase your chances for success.
Management & Leadership Development certificate awarded after ADM-188, BUS-131, MGT-170, SOC-114.
Selling Strategies certificate awarded after BUS-138, BUS-180, MKT-140, SMM-108.
Small Business Startup certificate awarded after BUS-135, BUS-138, BUS-150, SMM-108.
*Certificates can be earned one time.
Summary Sheet
The summary sheet provides a program overview and other information.
BUS-180 - Business Ethics |
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Lecture: 3 |
Credit: 3 |
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This course introduces philosophical ethical theory and its application to business decisions. It considers theories of economic justice, social responsibility of corporations, regulation, conflict of interest and obligations, ethics of advertising, product quality and safety, environmental responsibility, hiring practices and rights of employers and employees. |
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BUS-138 - Small Business Marketing |
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Lecture: 3 |
Credit: 3 |
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Discussions and focus are on marketing applications. Students will participate in workshops and strategies sessions on entrepreneurial topics related to market research, product development, pricing, distribution, promotion, marketing campaigns and budgets. |
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MKT-140 - Principles of Selling |
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Lecture: 3 |
Credit: 3 |
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Fundamental terminology, principles and techniques of direct and indirect selling as well as promotional methods. Emphasis on human behavior and the motivation, rewards, duties and qualifications of a person in sales. This course is designed for an individual preparing for initial or improved employment. |
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SMM-108 - Social Media Engagement |
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Lecture: 2 |
Lab: 2 |
Credit: 3 |
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This course explores the history of social networks and introduces students to social media for organizations. It provides students opportunities to implement the use of social media tools as part of a marketing strategy and work with social media analytic tools. |
Kevin Rosenberg - Professor, (319) 208-5000 ext. 5199
Email: krosenberg@scciowa.edu
BBA, University of Iowa
MA, University of Iowa
Dr. Ashlee Spannagel - Dean of Career and Technical Education & Workforce Development, (319) 208-5000 ext. 5380
Email: aspannagel@scciowa.edu
BS,Southern Illinois University
MS, Southern Illinois University Carbondale
EdD, Capella University
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