Southeastern Community College

Curriculum Sequence

BUS-135 - Managing the Entrepreneurial Venture

Lecture: 3

Credit: 3

This course provides students with an introduction to entrepreneurship and new venture creation. Students will examine the characteristics of successful entrepreneurs and managerial functions such as promotions and sales planning, decision making, staffing, organizing and directing. Students will develop an understanding of how financial systems, record keeping and risk management contribute to entrepreneurial success.

BUS-138 - Small Business Marketing

Lecture: 3

Credit: 3

Discussions and focus are on marketing applications. Students will participate in workshops and strategies sessions on entrepreneurial topics related to market research, product development, pricing, distribution, promotion, marketing campaigns and budgets.

SMM-108 - Social Media Engagement

Lecture: 2

Lab: 2

Credit: 3

This course explores the history of social networks and introduces students to social media for organizations. It provides students opportunities to implement the use of social media tools as part of a marketing strategy and work with social media analytic tools.

BUS-150 - E-Commerce

Lecture: 3

Credit: 3

This course will introduce the student to the basic elements of electronic commerce as a market where commercial activities are conducted. It will focus on business concepts and how to apply technology in order to be successful. Topics include market trends, globalizing a company, vendor solutions, storefronts, advertising, resource requirements and operational issues of launching a commercial presence in today’s global electronic marketplace.