Business Administration: Entrepreneurship Pathway - Small Business Startup Certificate

West Burlington Campus, and select courses available at the Keokuk Campus

Business Administration: Entrepreneurship Pathway - Management and Leadership Development Certificate
Business Administration: Entrepreneurship Pathway - Selling Strategies Certificate
Business Administration: Entrepreneurship Pathway - Small Business Startup Certificate
Business Administration: Entrepreneurship Pathway - AAS

Curriculum Sequence

Course Title Credit
BUS-141 Small Business Start-up 3
MKT-110 Principles of Marketing 3
BUS-150 E-Commerce 3
SMM-108 Social Media Engagement 3
Semester Total: 12
PROGRAM TOTAL: 12

BUS-141 - Small Business Start-up

Lecture: 3

Credit: 3

This course focuses on information, examples, forms and activities needed for a business startup and for development of a successful business operation. Topics include market research and assessment, naming a business, finding a location, determining asset needs and forecasting sales, identifying job tasks and determining human resource needs and writing a business plan. Prerequisite: BUS-135.

MKT-110 - Principles of Marketing

Lecture: 3

Credit: 3

This introductory class uses the managerial approach to study a market-directed system of marketing. The emphasis is on market strategy planning from the viewpoint of the marketing manager. The "4 Ps"-product, place, price and promotion-provide the structure underlying the organization of this course.

BUS-150 - E-Commerce

Lecture: 3

Credit: 3

This course will introduce the student to the basic elements of electronic commerce as a market where commercial activities are conducted. It will focus on business concepts and how to apply technology in order to be successful. Topics include market trends, globalizing a company, vendor solutions, storefronts, advertising, resource requirements and operational issues of launching a commercial presence in today’s global electronic marketplace.

SMM-108 - Social Media Engagement

Lecture: 2

Lab: 2

Credit: 3

This course explores the history of social networks and introduces students to social media for organizations. It provides students opportunities to implement the use of social media tools as part of a marketing strategy and work with social media analytic tools.

Dr. Ashlee Spannagel - Dean of Career and Technical Education & Workforce Development, (319) 208-5000 ext. 5380

Email: aspannagel@scciowa.edu
BS, Southern Illinois University
MS, Southern Illinois University Carbondale
EdD, Capella University