Interactive & Social Media Marketing - AAS

Get hands-on experience in wired world.

SCC’s Interactive and Social Media Marketing program will help you develop both the technical and creative skills to thrive in the ever-changing world of social media and communication.

West Burlington campus

Curriculum Sequence

Fall Semester I Course Title Credit
CSC-110 INTRODUCTION TO COMPUTERS 3
ENG-105 COMPOSITION I 3
GRA-137 DIGITAL DESIGN 3
GRA-175 GRAPHIC DESIGN PRINCIPLES 3
SMM-108 SOCIAL MEDIA ENGAGEMENT 3
Take 1 of these courses:
MAT-110 MATH FOR LIBERAL ARTS 3
MAT-156 STATISTICS 3
TOTAL 18
Spring Semester I Course Title Credit
ART-184 PHOTOGRAPHY 3
GRA-275 ADVANCED GRAPHIC DESIGN 3
MKT-121 DIGITAL MARKETING 3
MMS-111 VIDEO PRODUCTION 3
WDV-101 INTRODUCTION TO HTML AND CSS 3
TOTAL 15
Summer Semester Course Title Credit
BUS-140 SMALL BUSINESS START-UP (ONLINE ONLY) 2
TOTAL 2
Fall Semester II Course Title Credit
GRA-140 DIGITAL IMAGING 3
GRA-173 TYPOGRAPHY 3
MKT-150 PRINCIPLES OF ADVERTISING 3
SMM-220 NAVIGATING THE MEDIA MINEFIELD 3
SPC-112 PUBLIC SPEAKING 3
Take 1 of these courses:
PSY-111 INTRODUCTION TO PSYCHOLOGY 3
SOC-115 SOCIAL PROBLEMS 3
SOC-120 MARRIAGE AND FAMILY 3
TOTAL 18
Spring Semester II Course Title Credit
GRA-127 ILLUSTRATOR I 3
GRA-158 WEB MULTIMEDIA 3
GRA-166 WEB ANIMATIONS 3
GRA-190 ELECTRONIC MEDIA PROJECTS 3
GRA-933 INTERNSHIP 4
TOTAL 16

CSC-110 - INTRODUCTION TO COMPUTERS

Lecture: 3

Credit: 3

This course provides an introduction to computer concepts. The student will use the Windows operating system, presentation software, electronic spreadsheet software, database management software and word processing software. Microcomputer hardware and software as well as the processing concepts associated with each will be discussed. The course will also include information on file management, the Internet, virus protection, and e-mail basics as applicable to the academic world as well as the business environment. Lab time outside class is required to complete projects.

ENG-105 - COMPOSITION I

Lecture: 3

Credit: 3

A study of the principles of writing. Emphasis on rhetoric, mechanics, and development of expository patterns: narration, description illustration, comparison/contrast, classification, process, and cause/effect. Required for AA and AS Degrees. Prerequisites: Meet minimum placement test score requirement.

GRA-137 - DIGITAL DESIGN

Lecture: 2

Lab: 2

Credit: 3

The student will gain familiarity with the function of graphic layout using electronic pagination software. Emphasis will be placed on publication design, development, reproducibility, and utilization of proper design techniques. Students will use this publishing package to create a variety of print media.

GRA-175 - GRAPHIC DESIGN PRINCIPLES

Lecture: 3

Credit: 3

A beginning course in designing printed pieces. This course will provide the student with an introduction to some of the basic principles of design aesthetics for print and web media. A history of the desktop publishing process, basics of communication, basic document structure, typography, use of color and illustration will be covered.

SMM-108 - SOCIAL MEDIA ENGAGEMENT

Lecture: 2

Lab: 2

Credit: 3

This course explores the history of social networks and introduces students to social media for organizations. It provides students opportunities to implement the use of social media tools as part of a marketing strategy and work with social media analytic tools.

MAT-110 - MATH FOR LIBERAL ARTS

Lecture: 3

Credit: 3

Math for Liberal Arts is a survey course for students who have little background in mathematics. Topics include survey of sets, numbers, algebra, geometry, probability, and statistics. This course is not intended for Mathematics and Science majors. Prerequisites: Meets minimum placement testing requirements.

MAT-156 - STATISTICS

Lecture: 3

Credit: 3

This course is an applied course in statistics, designed to introduce students to some of the concepts, symbols, procedures, and vocabulary used in the field of statistics. Topics covered in this course include: organizing and graphing data, descriptive statistics, probability, various distributions, the sampling distribution of the mean, estimating a population mean, confidence intervals, inferential statistics (hypothesis testing), comparing two population parameters, analysis of variance, correlation, simple linear and multiple regression, contingency tables, and nonparametric statistics, (time permitting). Prerequisites: MAT-092 with a grade of at least C- or meets minimum placement testing requirements.

ART-184 - PHOTOGRAPHY

Lecture: 2

Lab: 2

Credit: 3

This course introduces basic camera operations and equipment, processing, and photographic print production for both the traditional and digital cameras. Topics include contrast, depth-of-field, subject composition, density control, film selection, proper exposure, and aesthetics. Digital image scanning, current tools, technologies and software will be covered. Students will need to provide a non-automatic 35MM camera and photographic materials.

GRA-275 - ADVANCED GRAPHIC DESIGN

Lecture: 2

Lab: 2

Credit: 3

This course is designed to continue to guide the student in proper design and layout aesthetics. Emphasis will be on utilization of design principles and techniques for both short and long documents, publication planning, budgeting, scheduling, finishing processes, and working with outside printing companies. Prerequisite: GRA-175.

MKT-121 - DIGITAL MARKETING

Lecture: 2

Lab: 2

Credit: 3

A complete overview of how to promote a business online, this course covers the basics of traditional marketing before going on to explore how these core concepts can be specifically applied to digital media. Students will learn the role that websites, social media, search engine placement, email and mobile marketing play in their overall marketing strategy and how best to take advantage of each.

MMS-111 - VIDEO PRODUCTION

Lecture: 1

Lab: 4

Credit: 3

Video Production introduces video equipment operation, techniques in video production, and specific production skills, including proper use of the non-linear editing systems, microphones, cameras, lighting equipment and tripods. For approximately 50 percent of the course, students experience hands-on application of material covered in lecture. Students produce both short and long format programs.

WDV-101 - INTRODUCTION TO HTML AND CSS

Lecture: 2

Lab: 2

Credit: 3

Introduces current standards of HTML, XHTML and CSS. Students will code HTML and CSS web pages, test them in browser and publish them to a web server. Page layouts will use various CSS techniques. Tables and forms will be used as well. A current version of Dreamweaver will be used to build more complex pages.

BUS-140 - SMALL BUSINESS START-UP (ONLINE ONLY)

Lecture: 2

Credit: 2

This course provides an introduction to the various aspects of starting a small business. There will be extensive coverage of how to create a business plan. The course will consist of various individual and group projects. Students should be able to enter the business world with the knowledge it takes to build a foundation for success in their own business.

GRA-140 - DIGITAL IMAGING

Lecture: 2

Lab: 2

Credit: 3

This course is designed to introduce the student to image manipulation software used in the electronic and print media industry. Emphasis will be placed on scanning, image editing techniques, using painting tool sets, color correction, ethics and digital photography techniques.

GRA-173 - TYPOGRAPHY

Lecture: 3

Credit: 3

This course is designed to provide the student with an introduction to the history and mechanics of type and its application to layout and design. Topics include typographic fundamentals, anatomy, measurements, identification, type aesthetics, communicative aspects and production problems. A working knowledge of type in relation to images will be emphasized. 

MKT-150 - PRINCIPLES OF ADVERTISING

Lecture: 3

Credit: 3

A detailed look into the study and practice of advertising with special emphasis placed on allowing students to plan and think more strategically, evaluate alternative courses of action, develop more creative solutions to problems, analyze why people behave the way they do, express themselves and their ideas, and persuade others to their point of view by using advertising terms, concepts, and procedures. Prerequisite: MKT-110 or MKT-121.

SMM-220 - NAVIGATING THE MEDIA MINEFIELD

Lecture: 3

Credit: 3

This course explores the legal and regulatory issues surrounding social media platforms. Students will learn how to avoid common legal pitfalls and anticipate situations that may have potential legal consequences. Course content includes defamation, privacy issues, copyright and trademark, commercial speech, cyberbullying, and free speech boundaries.

SPC-112 - PUBLIC SPEAKING

Lecture: 3

Credit: 3

This course examines both the theoretical and practical basis of speech communication, particularly public speaking. Emphasis is on speech preparation, organization, support, delivery, and audience analysis.

PSY-111 - INTRODUCTION TO PSYCHOLOGY

Lecture: 3

Credit: 3

A basic course in the understanding of behavior, designed to give the student a scientific background in the fundamental problems and techniques covered in the field of psychology.

SOC-115 - SOCIAL PROBLEMS

Lecture: 3

Credit: 3

An investigation into a selection of social problems involving alternative solutions. Topics may include drug and alcohol abuse, crime, violence, prejudice and discrimination, and human sexuality.

SOC-120 - MARRIAGE AND FAMILY

Lecture: 3

Credit: 3

A critical approach to the problems of the modern family with some information given to the historical perspective. Such topics as courtship and marriage, marital adjustment, the achievement of family unity, minority family types, parent-child relationships, economic and social changes in family organizations and family control will be covered.

GRA-127 - ILLUSTRATOR I

Lecture: 2

Lab: 2

Credit: 3

This course is designed to introduce the student to the application of rendering techniques. Emphasis is placed on controlling various media, methods, surfaces, design problems and the appropriate media selection process.

GRA-158 - WEB MULTIMEDIA

Lecture: 2

Lab: 2

Credit: 3

An introduction to the creation of multimedia for use with web pages, kiosks, and CD/DVD. Video camcorders, digital cameras, digital recorders, touch screens, and iPods will be utilized in conjunction with computer hardware and software for media creation and manipulation. Media covered in the course will include podcasting, streaming video, streaming audio, live broadcasts, and presentations.

GRA-166 - WEB ANIMATIONS

Lecture: 2

Lab: 2

Credit: 3

Animation can be an important part of information transfer from a web site to the viewer. Topics will include when animation is an appropriate tool to use, when animation should be avoided, what tools are the current standard for web animation, and how animation can be used to present information. The class will be project-based, with the student solving animation-related problems based on real business situations.

GRA-190 - ELECTRONIC MEDIA PROJECTS

Lecture: 1

Lab: 4

Credit: 3

Students will interview originators to determine target audience, message, and time and cost constraints for a project. They will then use various pagination software and graphic design skills to produce finished, print-ready pieces. Prerequisites: GRA-137 and GRA-175.

GRA-933 - INTERNSHIP

OJT: 16

Credit: 4

This course is designed to provide the student with a practical experience in graphic communications prior to completion of the associate of applied science degree. Placement will depend on student's skill level and the availability of appropriate training firms. The internship should be taken during the student's final semester.

Carlene Woodside - Professor, (319) 208-5000 ext. 5201

Email: cwoodside@scciowa.edu
AAS, Carl Sandburg College
BS, Western Illinois University
MBA, Western Illinois University

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